Victoria' Secret parent L Brands August same-store sales fall 4%

Published: Aug 31, 2017 7:36 a.m. ET

Victoria's Secret parent L Brands Inc. LB, +3.42% said Thursday same-store sales fell 4% in August, with the exit from the swim and apparel categories at Victoria's Secret having a negative impact of about 2 percentage points. Total sales for the month fell 1% to $842.1 million. Shares were not yet active premarket, but are down 45% in 2017, while the S&P 500 SPX, +0.20% has gained 9.8%.

How often does victoria secret have 7 for 27 How often does victoria secret have 7 for 27

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Victoria’s Secret Angels: How They Work Out Before VS Fashion Show

How often does victoria secret have 7 for 27

How often does victoria secret have 7 for 27

With the Victoria’s Secret Fashion Show right around the corner, the Angels have amped up their workout routines and they’re paying extra attention to their diets. Find out how these gals are getting runway ready for the big day!

While the Victoria’s Secret models always look amazing when they strut their stuff on the runway at the annual Victoria’s Secret Fashion Show in their little lingerie looks, they obviously prepare in advance for the big day! Luckily, these gals also have great genes and a healthy lifestyle so suiting up isn’t as intimidating as it might be for the average gal — but that doesn’t mean they haven’t kicked their diet and workout routine into high gear! So, what does a lingerie model do to make sure she’ll look good wearing next to nothing?

We got to catch up with Angels Lily Aldridge, 27, Lindsay Ellingson, 28, and Alessandra Ambrosio as they celebrated the launch of the Victoria’s Secret ‘world’s best sports bra’ in both NYC and LA, and they admitted that they’re totally focused on preparing for the show!

So, how does this hot mama prepare before the show? “I am doing Ballet Beautiful,” she said. “It’s very good for your body, and very healthy and fun, so it’s my go-to.” The model also spilled on what she’s eating leading up to the show. “I don’t really diet,” she admitted. “I just eat a lot of clean food.”

Working out is way more fun when you feel great in your clothes — and Lily agrees! “The Incredible Sports Bra is my favorite. I love it, it’s the one I’m wearing today, it’s the one I work out in. And all the pants are amazing… they feel really good, you look sexy in them, they lift your booty up, make you look good. I love the line,” she said.

Lindsay Ellingson On How She’s Preparing For The Victoria’s Secret Show:

Lindsay has legs for days and a figure to die for, but that doesn’t mean she isn’t amping up her workout! “I’ve been working out about three times a week and I switch it up between fitness and yoga,” she said. Not only does the model endure fitness classes weekly, but lots of healthy eating as well!

“I wouldn’t say it’s a diet- it’s just like a lifestyle. I like to eat healthy organic foods, lots of vegetables. I love juicing. I love adding cold press juices to my daily routine. I get them from Juice Press or Organic Ave. it’s very convenient because it can be delivered to your house. It’s so healthy. You feel so energized. I’ve actually stopped drinking coffee because these juices energize me and make me feel even better,” she admitted.

The sexy supermodel shared on how she prepares her mind, (and her body!), for the big show to HollywoodLife.com at the Victoria’s Secret World’s Best Sport Bras Launch in LA. “I try to get my mind into it and I work out as much as I can,” she said. “I try to hit the gym, and a little tan from the California sunshine always helps! I will lay by the pool and get a healthy tan.”

Aside from lounging by the pool, she’s also going to watch what she eats. “I’ll be eating healthy and I’ll watch what I’m eating,” she admitted. “I will eat salads and greens and juices, I love green juices. I will cut down on cakes and all that other bad stuff.”

The show will be filmed on Nov. 13 in NYC and it will air in December — and we can’t wait to see these sexy models storm the runway!


Why You Shouldn’t Compare Yourself to a Victoria’s Secret Model

Victoria’s Secret models are freaks of nature. Like really, really, really ridiculously good looking anomalies.

They’re not born everyday — hence the reason there are like twenty of them and seven billion of us regular folk.

There’s a reason they look they way they do and it has a lot less to do with the barre classes they do and kale shakes they drink than you would think. This is why when I see articles telling women they can get a model body if they just work out hard enough and eat a perfect diet, it makes me mad.

So today, on the morning following the 2015 Victoria’s Secret Fashion Show, as I sit here studying for my final in Macronutrients, I feel compelled to say a few words about body types.

We are not all meant to look the same. We were all born with different genes (alleles for my science nerds out there) that cause variations in our bodies. Height, weight, fat distribution, metabolism, and many other things are all highly pre-determined at birth.

For example, research shows that there are more than 127 genes that are associated with obesity and a defect in one of these can directly result in a person becoming overweight — meaning some people are just predisposed to gain weight more easily. Another factor is bone size. Some people really are just “big-boned” and will always have a physically larger frame than others, no matter how much they diet and exercise.

Basically, everyone has a set point — a happy, healthy place where your body likes to be at.

Take in more calories than you need and don’t exercise, and you’ll end up above that point. It’s easy to get there with our processed foods and sedentary lifestyles, as witnessed by the 70% of overweight Americans.

However, the opposite is also true. Take in too few calories and over-exercise (which is what some of these model-body diets would encourage you to do) and you may end up thinner, but you could also end up with hormonal imbalances, impaired reproductive functioning, hair loss, reduced bone mass, and possibly long-term psychological damage.

Studies also show that underweight individuals display lower levels of the hunger-suppressing hormone leptin and higher levels of the hunger-inducing hormone ghrelin. So basically, as you get thinner, you’ll get hungrier too — awesome, right?

It’s a a total myth that women can all look the same through a “healthy diet.”

Now, don’t get me wrong, I am not encouraging you to say “screw it,” and sit on your couch eating potato chips all day.

You totally can (and should) aim to the best you possible. But should you try to look like Adriana Lima? Not so much. Anyone who tells you differently is doing a disservice to women everywhere.

I fully support working out hard, eating clean, and pushing yourself to achieve your goals — I write a health and a fitness blog after all! What I don’t support is unrealistic ideals, starvation diets, and body shaming due to uniformed ideas about what is healthy.

And while you may be more genetically-inclined to gain weight, you can still achieve your ideal body without pushing yourself too far.

The point is Victoria’s Secrets models were just born that way — tall, thin, and genetically blessed. Don’t beat yourself up for not having the drive or “willpower” to break your body down in an attempt to look like them, or anyone else for that matter. It’s just not possible for most of us (at least not without consequences).

She told me straight up — “I got it from my mama!”