How much will hosting the Super Bowl cost San Francisco?
SAN FRANCISCO -- Tickets are still available for Sunday's Super Bowl 50, but it'll cost you. On ticket site StubHub, they were priced Saturday between $2,700 and $4,700 each. Of course, you could go big and get a $175,000 seat in a luxury suite.
Super Bowl money is a big topic of conversation in San Francisco -- as in, how much should the host city get?
When 70,000 football fans fill Levi's Stadium, it will be the culmination of three years of planning and a nine-day celebration.
"We have credentialed over 40,000 people to work on the Super Bowl itself," Peter O'Reilly, the NFL's senior vice president of special events, told CBS News. He admits the scale of the game has become a bit ridiculous.
"It has," O'Reilly said. "But it really is just a testament to our fans and their passion for the game."
"Our taxpayers shouldn't be left with a $5 million tab," Jane Kim, a member of San Francisco's Board of Supervisors, told CBS News.
"I'm not against the Super Bowl parties," she said. "What I don't support is us subsidizing a party for one of the wealthiest corporations in the world."
"We invest tens of millions, let's just say," O'Reilly countered. He would not be more specific.
But San Francisco is getting no money from the NFL for expenses like police overtime and street cleaning.
Does hosting Super Bowl 50 make financial sense?
"We know that NFL rakes in over $9.2 billion a year," Kim said. "The NFL clearly can pay for their own parties."
Kevin Carroll, executive director of San Francisco's hotel council, says the city is making lots of money, just not directly from the NFL.
"It increases the tax revenue to the city," Carroll said. "It brings more people here that are going to spend money in our small businesses."
Hotels have raised average room prices to as much as $600 a night this week. And the game's benefits may extend far into the future.
"The Super Bowl has a huge media market and when people see San Francisco, they might be trying to decide where they're going to come on their next vacation," Carroll said.
No matter which team wins on Sunday, deciding whether San Francisco won or lost won't be easily decided.
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30 Second Super Bowl Commercials Will Cost An Insane Amount Of Money This Year
The Super Bowl has been a cultural phenomenon over the years. Fans around the country gather around their televisions, host parties, and eat an incredible amount of food while they watch the final game of the NFL season. Year in and year out, it is often one of, if not the most watched television program of the year.
While the NFL is more than happy to reap the rewards of having over 100 million people tune in to the big game, a good portion of those people couldn't care less who wins or loses. Some may go the whole party without even knowing who is playing.
They just want to see the commercials.
How could this be? Easy – there have been times over the years when the commercials were more entertaining than the game. Since advertisers know they are going to have an unprecedented number of people watching, they tend to put their best foot forward.
The NFL, of course, charges them accordingly. For Super Bowl 50, advertisers will pay a record setting $5 million for a 30 second spot.
Sounds crazy, right? Not really. According to NBC executive Seth Winter, the actual value of the commercials to the company's buying them is $10 million:
"We did an analysis around last year's Super Bowl that Fox ran, and our analysis showed that with all of the video distribution pre- and post-game, the value of the PR, the value of all of that which advertisers used to activate around their investment that it reached a very solid good foundation number of $10 million."
How could this be? There are four factors: (1) television views (100+ million every year) (2) social media (3) media coverage and (4) brand recall (which is incredibly high for Super Bowl commercials) that contribute to that number.
Commercials are no longer just for watching during the game. Many companies release copies of them online prior to the game for fans to enjoy and share on social media. Media outlets often run polls so fans can vote for their favorite. Ask anyone that watched a Super Bowl in the 80s and 90s and they will laugh as they recall Budweiser's frog commercials and the 'wassuupp!' guys.
What's almost as crazy as the price advertisers pay for commercials now is how that price tag has progressed over the years. Last season, the cost was $4.5 million and the season before, $4 million. They hit the $3 million mark in 2008, the $2 million mark in 1998, and the $1 million mark in 1985 (numbers adjusted for inflation).
The cost of a commercial during Super Bowl I, back in 1967 was just $37,500. When adjusted for inflation, that comes out to just $268,000.